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Fleimio Shall Exhibit at the Stockholm Furniture & Light Fair 6.-10th of February 2018

The Stockholm Furniture & Light Fair accepted the fleimio application and gave fleimio 20 m2 space and stand AG:17, which is located between the major halls A and B. This is not the first time fleimio exhibits at the Stockholm Furniture Fair. The first time fleimio exhibited 2012, when it launched the fleimio trolley for international professionals. Last time fleimio exhibited this year (Feb 2017).

fleimio-trolley-for-fashion

picture: the fleimio stand in Stockholm Furniture & Light Fair Feb 2017

The Stockholm Furniture & Light Fair is the number one trade fair in design in the Nordic Countries. During Stockholm Furniture & Light Fair, the fair is full to bursting point with the latest innovations within interior design and lighting for both homes and public spaces. New products, new materials, new knowledge, new trends and new environmental and technological solutions are displayed in a both informative and inspirational manner.

Over 40 000 people visited the fair in 2017 from over 60 countries. Last time Feb 2017, the fair had press coverage from over a 1100 journalist and over 300 of them were international journalists. Stockholm Furniture & Light Fair is truly an international fair with visitors from the whole world.

wood-trolley

The fleimio trolley (old name was fleimio wood trolley / halkovaunu in Finnish) was launched at Stockholm Furniture & Light Fair 2012 for the international trade. The fleimio stand was located in hall B and the fair was pretty nice to fleimio trolley: magazines like Mad og Bolig, Plaza Interiör and Elle Interiör wrote about this novelty.

plaza-interior
maj

picture: Plaza Interiör 5/2012                                                                                                                       Picture: Mad og Bolig 5/2012

February 2018 fleimio will focus on its modern storage furnitures category. The fleimio will exhibit at least the fleimio trolley, fleimio wine trolley and fleimio 5 shelf trolley, fleimio mini trolley – and the fleimio woodhopper, which will be presented for the first time to the Nordic trade professionals.

fleimio-trolleys

                                                                                                                    picture: versatile fleimio trolleys in various colours and functions

Fleimio trolley is a versatile modern storage furniture that can be used for storing and moving e.g. magazines, books, firewood and jeans. It is convenient to use, because it has wheels. The fleimio trolley fits well several interiors: almost any room at home or second home, public venues, restaurants, boutiques and naturally offices.

The fleimio wine trolley and fleimio 5 shelf trolley are modifications of the original fleimio trolley. The overall design of them resembles the design of the fleimio trolley, but the wine trolley and 5 shelf trolley has five locations for the shelves, which makes it more suitable for e.g. magazines, company brochures – or naturally for wines in home parties or in cafes and bistros. Some people use the five shelf trolley for vinyl records.

Fleimio mini trolley is a versatile trolley side table that can be used as a bedside table too. One is able to store items suitable to one’s interior design in it. Moreover, it is easy to move from one place to another, because it has wheels. Therefore, one is able to easily rearrange the interior design any day.

First timer – the fleimio woodhopper – is a firewood cart, that helps moving, transporting and storing the firewood. As all other fleimio products, the fleimio woodhopper is designed in Finland.

Additionally, fleimio will bring some novelties too, but is not yet ready to tell about the novelties. There are rumours that at least some of the novelties may be new colours for the fleimio firewood carts…

fleimio-woodhopper woodhopper

The same week as Stockholm Furniture & Light Fair, Stockholm Design Week, shall also be organized presenting more than 100 highprofile design events at various venues around the city.

Fleimio Launched Novelties at the Maison & Objet Paris 8.-12th of September 2017

Design company fleimio from finland exhibited for the 5th time at the Maison & Objet trade fair in Paris on the 8.-12th of September. The stand of fleimio D7 was located in a great location in hall 7 (now! design a vivre!) where fleimio presented its novelties widening its range of modern storage furnitures.

It was already five years ago, when fleimio exhibited for the first time at M&O. At that time – the stand was its representatives La Boutique Scandinave’s / AG Sarl’s who represents also other Scandinavian brands in the competitive French market.

Fleimio-Novelties

At that time, fleimio had only one product at the fair – the fleimio trolley (look photo on the left) – the modern log holder. However, since 2014 the fleimio assortment has grown a lot.

This year 2017 fleimio exhibited several novelties for the professionals at the fair.

Fleimio Novelties

For the first time at Maison & Objet, the visitors got a chance to get acquainted with fleimio woodhopper, a firewood cart for transporting firewood and with fleimio wine trolley, which is a modified version of the fleimio trolley dedicated for serving wines in home parties, catering or in restaurants and bistros.


Fleimio Woodhopper



Fleimio-Woodhopper

Especially the visitors from France and from Asia were interested in the fleimio woodhopper, which is an agile firewood cart, as it has only one wheel due to the fact that yards and gardens – at least in the Nordic countries – are not even and flat. The yards near the French Alps are definitely not flat! Almost every visitor at fleimio stand wanted to test drive the fleimio woodhopper.

Visitor Feedback regarding the Fleimio Woodhopper:

visitors-feedback

Majority of the visitors considered the price of the fleimio woodhopper reasonable being a product 100% designed and manufactured in Finland. However, almost all the visitors – especially those who test drove the cart – were most satisfied with the usability of the fleimio woodhopper. Nevertheless, there were people, who did not understand the advantages of having only one wheel.

Fleimio Wine Trolley

The other novelty – fleimio wine trolley – gathered a lot of interested visitors too. The fleimio wine trolley is a modification of the original fleimio trolley. The design of the trolley is actually the same, but in the wine model, there are wooden shelves designed for the standard size wine bottles. The fleimio wine trolley can take max 10 bottles of wine, which is quite ok quantity for big home parties not to mention the events and hospitalities in restaurant and/or bistros.

fleimio-wine-trolley

The visitors at the fair gave the fleimio wine trolley a nick name “perfect evening”. The reason behind this was, that in the exhibition sample, there were books on the top shelf, then several bottles of wine – and high-end Finnish birch logs in the bottom.

The design of the fleimio wine trolley was the key. The pleasant outlook of the trolley and its characteristics of Scandinavian design with the aesthetics of the Nordic lifestyle were highly appreciated.

Additionally, the visitors liked the touch and feel of the trolley: the high-end birch with careful work by the carpenters, obtained a lot of positive feedback. Naturally, the price of the wine trolley should be lower. However, when considering the fact that first the birch needs to grow up 50 – 70 years, the price is acceptable remembering that  the fleimio trolleys are manufactured, assembled and quality controlled in the EU.

Visitors Feedback regarding the Fleimio Wine Trolley:

fleimio-wine-trolley-feedback

All in all, the Maison & Objet Paris was nice to fleimio, who exhibited for the first time on its own stand. Design company fleimio is concentrated on the trolleys and carts and promotes their playful use (versatility, many ways how to use, many places where one can use them). The fleimio trolleys and carts belong to a new category of modern storage furnitures.  The benefit of the fleimio’s modern storage furnitures is that they have wheels.

wine-trolley

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