Design company fleimio from finland exhibited for the 5th time at the Maison & Objet trade fair in Paris on the 8.-12th of September. The stand of fleimio D7 was located in a great location in hall 7 (now! design a vivre!) where fleimio presented its novelties widening its range of modern storage furnitures.
It was already five years ago, when fleimio exhibited for the first time at M&O. At that time – the stand was its representatives La Boutique Scandinave’s / AG Sarl’s who represents also other Scandinavian brands in the competitive French market.
At that time, fleimio had only one product at the fair – the fleimio trolley (look photo on the left) – the modern log holder. However, since 2014 the fleimio assortment has grown a lot.
This year 2017 fleimio exhibited several novelties for the professionals at the fair.
For the first time at Maison & Objet, the visitors got a chance to get acquainted with fleimio woodhopper, a firewood cart for transporting firewood and with fleimio wine trolley, which is a modified version of the fleimio trolley dedicated for serving wines in home parties, catering or in restaurants and bistros.
Especially the visitors from France and from Asia were interested in the fleimio woodhopper, which is an agile firewood cart, as it has only one wheel due to the fact that yards and gardens – at least in the Nordic countries – are not even and flat. The yards near the French Alps are definitely not flat! Almost every visitor at fleimio stand wanted to test drive the fleimio woodhopper.
Visitor Feedback regarding the Fleimio Woodhopper:
Majority of the visitors considered the price of the fleimio woodhopper reasonable being a product 100% designed and manufactured in Finland. However, almost all the visitors – especially those who test drove the cart – were most satisfied with the usability of the fleimio woodhopper. Nevertheless, there were people, who did not understand the advantages of having only one wheel.
Fleimio Wine Trolley
The other novelty – fleimio wine trolley – gathered a lot of interested visitors too. The fleimio wine trolley is a modification of the original fleimio trolley. The design of the trolley is actually the same, but in the wine model, there are wooden shelves designed for the standard size wine bottles. The fleimio wine trolley can take max 10 bottles of wine, which is quite ok quantity for big home parties not to mention the events and hospitalities in restaurant and/or bistros.
The visitors at the fair gave the fleimio wine trolley a nick name “perfect evening”. The reason behind this was, that in the exhibition sample, there were books on the top shelf, then several bottles of wine – and high-end Finnish birch logs in the bottom.
The design of the fleimio wine trolley was the key. The pleasant outlook of the trolley and its characteristics of Scandinavian design with the aesthetics of the Nordic lifestyle were highly appreciated.
Additionally, the visitors liked the touch and feel of the trolley: the high-end birch with careful work by the carpenters, obtained a lot of positive feedback. Naturally, the price of the wine trolley should be lower. However, when considering the fact that first the birch needs to grow up 50 – 70 years, the price is acceptable remembering that the fleimio trolleys are manufactured, assembled and quality controlled in the EU.
Visitors Feedback regarding the Fleimio Wine Trolley:
All in all, the Maison & Objet Paris was nice to fleimio, who exhibited for the first time on its own stand. Design company fleimio is concentrated on the trolleys and carts and promotes their playful use (versatility, many ways how to use, many places where one can use them). The fleimio trolleys and carts belong to a new category of modern storage furnitures. The benefit of the fleimio’s modern storage furnitures is that they have wheels.