Fleimio @ Stockholm Furniture & Light Fair 6.-10th of February 2018
Finnish design company fleimio exhibited again at the Stockholm Furniture & Light Fair. fleimio stand was AG:17, which was located between the halls A and B. Goal was to launch two new colours of the fleimio woodhopper and to present the new fleimio trolley concept with its accessories.
picture: the fleimio stand in Stockholm Furniture & Light Fair Feb 2018
The Stockholm Furniture & Light Fair is the number one trade fair in design in the Nordic Countries. During Stockholm Furniture & Light Fair, the fair is full to bursting point with the latest innovations within interior design and lighting for both homes and public spaces. New products, new materials, new knowledge, new trends and new environmental and technological solutions are displayed in a both informative and inspirational manner.
Over 40 000 people visited the fair in 2017 from over 60 countries. Last time Feb 2017, the fair had press coverage from over a 1100 journalist and over 300 of them were international journalists. Stockholm Furniture & Light Fair is truly an international fair with visitors from the whole world. However, this year 2018 the number of visitors was lower compared to previous year.
picture: the fleimio trolleys
The fleimio trolley was launched at Stockholm Furniture & Light Fair already 2012. This year we focused on presenting the possibilities to modify the trolley depending on the usage purpose. Because the fleimio trolley can be used for books, magazines, firewood and jeans – it is essential that it can be customised. The fleimio trolley has several accessories available: regular shelves, wine shelves and fleimio bags.
When the fleimio trolley is used as a book, magazine – or as a jeans stand – many would prefer having several shelves in it. One of the novelties exhibited was the fleimio trolley as a wine trolley: good looking catering trolley for home parties. Actually the trolley itself is the same. There is just new wine shelves available for it, which converts the trolley into a wine trolley.
Additionally, another novelty presented in Stockholm was the fleimio bag. It is an accessory that converts the trolley into a storage furniture for textiles or toys. Some may use it as an elegant laundry bag.
Good thing is – that one can play with the fleimio trolley during the year: it can have various roles in interior decor. During winter it can serve as a stylish log holder, during spring and summer as a mobile book & magazine stand – and during parties as a wine trolley.
picture: fleimio woodhoppers’ new colours launched in Stockholm
February 2018 the fleimio woodhopper was presented for the first time to the Nordic trade professionals. Additionally, we launched two new colours of it; black and red. The fleimio woodhopper received good feedback from the visitors as there is not similar kind of product in the market yet.
All in all, we had a good reception in Stockholm. Now waiting to start a nice partnership with the new contacts.
Here below a short summary of the fleimio trolley concept and fleimio woodhopper:
fleimio trolley original is a versatile modern storage furniture that can be used for storing and moving e.g. magazines, books, firewood and jeans. It is convenient to use, because it has wheels. The fleimio trolley fits well several interiors: almost any room at home or second home, public venues, restaurants, boutiques and naturally offices.
The fleimio wine trolley and fleimio 5 shelf trolley are modifications of the original fleimio trolley. The overall design of them resembles the design of the fleimio trolley, but the wine trolley and 5 shelf trolley has five locations for the shelves, which makes it more suitable for e.g. magazines, company brochures – or naturally for wines in home parties or in cafes and bistros. Some people use the five shelf trolley for vinyl records.
fleimio mini trolley is a versatile trolley side table that can be used as a bedside table too. One is able to store items suitable to one’s interior design in it. Moreover, it is easy to move from one place to another, because it has wheels. Therefore, one is able to easily rearrange the interior design any day.
fleimio woodhopper – is a firewood cart, that helps moving, transporting and storing the firewood.